MOVES is a fast-growing and innovative company. We pride ourselves on restoring quality of life to the specialist’s career and returning value to the general practice hospital by bringing our specialists and their expertise directly to the patient. Take a moment to meet the leaders of this dynamic organization.
Executive Leadership

David Hoe
Co-Founder
Chairman of the Board
An entrepreneur with a proven record in the veterinary industry, David is also a US Army combat veteran and an MBA-trained leader with a decade of experience in a Fortune 500 company. Years of working alongside his wife, veterinarian Lori Hoe, DVM, opened David’s eyes to the strategic role of mobile specialists and their unique ability to enhance general practice hospitals by expanding services, raising standards of care, and increasing revenue. Early in 2018, over drinks with his friend Brian, David shared his vision to build, equip, and support a nationwide network of mobile specialists… and MOVES was born just a few short weeks later.

Joanna Fry
DVM, DACVIM, MBA
President & CEO
An experienced veterinary internist and business professional, Jo has been working in the veterinary industry for over 25 years. She earned her DVM from The Ohio State University College of Veterinary Medicine in 2008, and is an award winning board certified internal medicine specialist (DACVIM). To expand her impact on the industry, Jo completed her Executive MBA from The Ohio State University Fisher College of Business. She is a self-proclaimed lifelong learner, passionate about calling attention to, developing, and implementing initiatives focused on the particular challenges endemic to the veterinary industry. Jo joined MOVES in September 2020.

Brian Lyman
Co-Founder
Chief Operating Officer
After completing his undergraduate degree in Philosophy at American University in Washington, DC, Brian built a career in the digital design, marketing, and e-commerce space. He’s served as the Marketing Director for various companies and also founded Vale Studios to provide design, marketing, and consulting services to a diverse clientele ranging from small businesses (including several veterinary hospitals) to multi-million dollar investment trusts and even an NFL quarterback. Brian caught David’s vision to organize and empower mobile specialists, and dedicates his work as COO to building a culture of independence and dignity within MOVES.
OUR PURPOSE
Breathing new life into the veterinary specialist vocation as a guide to positive outcomes for patients, practices, and people.

OUR VALUES
We demonstrate our commitment to Quality of Life through Balanced Boundaries, Kind Consideration, and Trustworthy Independence.
Clinical Leadership

Macy Drinkhouse, DVM, DACVIM (SAIM)
Clinical Strategist
macy@vetmoves.com

Amanda Paquette
Technician Team Manager
amanda@vetmoves.com
Finance

Hana Jones
Accounts Specialist
hana@vetmoves.com

Xylina Carlisle
Invoicing Specialist
xylina@vetmoves.com
Human Resources

Emily Thacker, PHR
HR Manager
emily@vetmoves.com

Ryan Steiss, PHR
HR Administrator
ryan@vetmoves.com
Marketing

Lindsey Ford
Marketing Manager
lindsey@vetmoves.com

Michele Ammons
Senior Marketing Associate
michele@vetmoves.com

Jessica Bedard
Referral Partner Coordinator
jessica@vetmoves.com

Sarah Cote, RVT
Marketing Associate
sarah@vetmoves.com

Haley Hardwick
Regional Launch Coordinator
haley@vetmoves.com

Brittany Lane
Referral Partner Coordinator
brittany@vetmoves.com

Laura Nichols, RVT
Referral Partner Coordinator
laura@vetmoves.com

Cynthia Perkins
Referral Partner Coordinator
cynthia@vetmoves.com

Sarah Ritz
Digital Marketing Specialist
sarah.ritz@vetmoves.com

Carson Stewart
Regional Launch Coordinator
carson@vetmoves.com

Tino Thacker
Chief Treat Officer
Operations

Shannon Pfeiffer
Operations Associate
shannon@vetmoves.com

Kate Rodriguez, CVT
Director of Talent Resources & Event Planning
kate@vetmoves.com
Ready to Launch Your Career as a Mobile Veterinary Specialist?
Complete our 1-minute application to get in touch with our recruiting staff and begin your journey with MOVES.